Andrew Lo on Hedge Funds + Pension Funds

Andrew Lo Video

Here is another video of Andrew Lo seen on Fox Business News. This video discusses whether the Obama administration is targeting hedge funds unfairly right now. Lo believes that the US government is serious about regulating hedge funds but at the same time hedge funds are not at the center of this crisis and they are at the center of the solution to this crisis.

A great quote, "more than ever hedge funds have lately become a kind of bad word."

Another...

"Right now hedge funds are the only game in town for investors who are seeking talented management right now."

Please click on the picture below to watch this video:



View over 100 free videos within our Hedge Fund Video Library

Related to Andrew Lo on Hedge Funds + Pension Funds

Tags: Andrew Low, Pension Funds, Hedge Funds, Hedge Fund, Investments, Alternative Investment, Brokerage, Banking

Thinning of the Hedge Fund Herd - Video Interview

Thinning of the Hedge Fund Herd

Here is a short video trends affecting hedge funds right now and a view of what types of things can drag down performance of hedge funds. These two professionals used to trade for hedge funds and are now providing opinions that some hedge funds had based their returns mostly on leverage and now have trouble producing these same returns with less leverage.

I agree that a percentage of hedge funds were producing returns through the use of leverage, but perhaps that is the silver lining of this depression..maybe a thinning of the herd is healthy for the industry every 15-20 years. If you are viewing this article through our email newsletter please click here to watch the embedded video now.



View over 100 free videos within our Hedge Fund Video Library

Related to Thinning of the Hedge Fund Herd - Video Interview

Tags: Hedge Fund, Hedge Funds, hedge fund video, investments, leverage, leveraged hedge funds, leveraging of hedge funds

Andrew Lo and The Economy | Video

Andrew Lo and The Economy | Video

Here is a short video on the economy and hedge funds. Andrew Lo is one of the professionals speaking within this video, Lo is a professor at MIT and fund manager.

Within this video these professionals discuss how we are still in a recession but we are seeing glimmers of hope within the mortgage and manufacturing areas. In 2010 there may be enough momentum to pick up the economy and lift it out of the depression. This is a good video because they include professionals who consider psychology, the feeling of loss in society along with hard numbers, something not usually seen. If you are viewing this article through our daily hedge fund email newsletter please click here now to watch the embedded video below.



View over 100 free videos within our Hedge Fund Video Library

Related to Andrew Lo and The Economy | Video

Tags: Andrew Lo, Economy, Investments, hedge fund, hedge funds, investing, economist, Andrew Low Interview, Fund Manager Andy Low, Professional Andrew Lo

Special Situation Analyst Job | Hedge Fund Position

Special Situation Analyst Job


This job has been removed please see the job categories below for more open positions.
Tags: Special Situations Analyst, Special Situation Analyst Positions, Special Situations Job Requirements, Open Special Situations Analyst Jobs

Fundamental Equity Indicator Analyst | Position Available

Fundamental Equity Indicator Analyst



This job has been removed please see the job categories below for more open positions.
Tags: Fundamental Equity Indicator Analyst, Equity indicator analyst, hedge fund equity analyst, fund analyst job, equity indicator analysts

Hedge Fund Equity Analyst Job | Position Available

Fundamental Equity Analyst Job


This job has been removed please see the job categories below for more open positions.
Tags: equity analyst job, analyst job, hedge fund analyst, hedge fund analyst job

Hedge Fund Industry Update Video

Hedge Fund Industry Update Video


Below is a short news video on recent hedge fund industry activity. If you are viewing our daily hedge fund newsletter you must click here to watch the embedded video below.



Free Online Hedge Fund Videos

Related to Hedge Fund Industry Update Video

Tags: hedge fund, hedge funds, alternative investments, private equity, alternative investments

Pension Funds Ditch Hedge Funds... or Do They?

Pension Funds Ditch Hedge Funds


Pension Funds Ditch Hedge FundsA loyal reader of HedgeFundBlogger.com pointed out this article below to me last week. It discusses how pension funds have been burned by hedge funds are now backing away from them. I interpret the situation differently, I believe hedge funds have outperformed many other types of investments and just about everyone in the world has lately had a strategic allocation to cash or cash equivalents...I think that hedge funds will regain their assets and strength over the next year years and pension funds will remain invested within this space. They are in need of more diverse strategies from managers with aligned interests, not less. Here is an excerpt from the article mentioned above:
From New York to California, public pension funds staked billions in good times on the highest of Wall Street high rollers: hedge fund managers and corporate buyout specialists.

But for many of these pension funds — and the millions of people who are relying on them for their retirements — that gamble is not paying off as hoped.

Even before state and federal regulators began investigating whether several prominent investment firms had made improper payments to gain business from New York’s state pension fund, public pension funds were backing away. These private investments were supposed to outpace the stock market but, in many cases, lost value instead. source

Read over 3 dozen articles on hedge fund marketing within our Hedge Fund Marketing and Sales Guide, or check out our Hedge Fund Marketing Tools.

Related to Pension Funds Ditch Hedge Funds... or Do They?

  1. Combatting a Battered Image of Hedge Funds
  2. Hedge Fund Public Relations
  3. Hedge Fund Marketing Licensing Requirements
  4. Hedge Fund Seed Capital
  5. Marketing Hedge Funds to Financial Advisors
  6. Hedge Fund Media Exposure
Tags: Pension Fund Investments, Hedge Fund Capital from Pension Funds, marketing a hedge fund to pension funds, marketing alternative investments to pension funds

Hedge Fund Developments This Week

Hedge Fund Developments This Week

Our team has been updating several Hedge Fund Tracker profiles over the last week. To read these news updates on specific hedge fund managers please see the following links:

Tags: hedge fund, hedge funds, alternative investments, private equity, hedge fund managers, investing, investments

Congressman Scott Garrett | Hedge Fund Registration

Scott Garrett

Congressman Scott Garrett Video

Here is a video of testimony by Congressman Scott Garrett. This is a great video clip, and worth the 4 minutes of your time to watch. It touches on public views of hedge funds, the registration of hedge fund managers and how hedge funds were not the cause of our financial difficulties. Hedge funds are the ones being called on to bring us out of the mess which were created by the banks.

The best quote from this video - "Hedge funds and their investors are sophisticated and there are no insured deposits to protect." If you are viewing this via our daily Hedge Fund Newsletter please click here now to watch the embedded video below.



Watch over 100 additional videos on hedge funds for free within our Hedge Fund Video Library.

Related to Congressman Scott Garrett | Hedge Fund Registration

Tags: Congressman Scott Garrett, Scott Garrett, Hedge Fund Registration, Scott Garrett Testimony, hedge fund, hedge funds

Alan Grayson Testimony on Systmetic Risk

Alan Grayson

Alan Grayson Testimony on Risk

Here is a short video on systemic risk in the banking and hedge fund industries. To watch the embedded video below please click here.



Related to Alan Grayson Testimony on Systmetic Risk

Tags: Alan Grayson, Hedge Fund, Alternative Investments, Systemic Risks, investments, investing, private equity

How to Get a Hedge Fund Job

Hedge Fund Job

How to Get a Hedge Fund Job


How to Get a Hedge Fund JobOne of the top 10 types of questions we get in running this site are those around how to get a hedge fund job, or how to move from an area such as investment banking to hedge fund work. On HedgeFundBlogger.com we have a Hedge Fund Career Guide, we also host Hedge Fund Job Listings.

Below please find links to many of our articles on hedge fund jobs:

Related to How to Get a Hedge Fund Job

Tags: how to get a hedge fund job, how to get a first hedge fund job, hedge fund job, hedge fund, hedge funds, alternative investments, private equity, investments

Hong Kong Hedge Funds Growing in Numbers

Hong Kong Hedge Funds


There is always a debate over whether New York or London is the hedge fund center of the world, naturally since I live here in the United States most people here believe New York is the center. The conversations in the last few months have been shifting a bit to discussing where new hubs of hedge fund activity is growing including Singapore, Hong Kong, Brazil and Australia. I believe these areas have much more potential for business and asset growth than most western European and American industry professionals recognize.

Below please find a short article excerpt that has been added to our Guide to Hedge Funds in Hong Kong, as part of our large Geographical Hedge Fund Guide.

Hong Kong held on to its status as Asia's hedge fund center last year, with the city attracting the highest number of hedge fund start-ups raising the most capital in the region, the Alternative Investment Management Association's Hong Kong branch said Tuesday. There were 30 hedge fund start-ups in Hong Kong raising US$1.56 billion in 2008.. source

Related to Hong Kong Hedge Funds Growing in Numbers

Tags: Hong Kong, hedge fund, hedge funds, Hong Kong Hedge Fund Managers, Asia

Chrysler Bankruptcy Agreement

Chrysler Bankruptcy Agreement


In hopefully the lasts of posts on this topic here is another interesting article on the Chrysler bankruptcy case. In case you missed the past posts we have been following this here, here, here, and here on HedgeFundBlogger.com.

You can call the plan to merge Chrysler and Fiat good for the economy. You can think it creative.

You can say it’s the start of “a vibrant new company,” as Chrysler LLC Chairman Robert Nardelli did last week.

But there’s one word that you can’t call the Chrysler bankruptcy package: legal.

The plan would overturn basic rules of bankruptcy by setting up a sort-of sale to sidestep pesky legal requirements. It would bulldoze well-established rights of secured creditors, property rights the U.S. Constitution guarantees.

So if U.S. Bankruptcy Judge Arthur Gonzalez follows the law, the Chrysler rescue plan dies. If he blinks and approves it, secured creditors everywhere should feel a shiver of unease, and quick sales of insolvent companies to avoid court scrutiny would multiply.

The other option is a settlement, and that might well be where this is headed.

I hate to say it, but the dissident Chrysler lenders are right, the ones President Barack Obama described as greedy hedge funds selfishly blocking Chrysler’s survival.

The president’s fist-waving looks a lot like the posturing lawyers use to scare an adversary into surrender, never mind the law. In fact, several are giving up the cause. source

Related to Chrysler Bankruptcy Agreement


Tags: Chrysler, Chrysler Bankruptcy, (DCX.BA)

Obama & The Dream of Socialist Hedge Funds

Socialist Hedge Funds


I am not here as a political commentator but I do take note of the daily battering of the industry in the mainstream news outlets. Late last week and early this week I published a few posts on Obama and his blasting of hedge funds for looking out for their investors. You may read these posts here and here and here.

Today we have a hedge fund professional standing up for hedge funds in the same way I have tried to here on this blog, here is an excerpt:
Asness of AQR Capital (who says he is speaking for himself and not his company) says the hedge funds are acting as they should act. "It is the job and obligation of all investment managers, including hedge fund managers, to get their clients the most return they can. They are allowed to be charitable with their own money--and many are spectacularly so--but if they give away their clients' money to share in the "sacrifice," they are stealing," he says in the letter.

Hedge funds haven't received a bailout, Asness notes, and haven't asked for one. "The hedge funds were singled out only because they are unpopular, not because they behaved any differently from any other ethical manager of other people's money." source

Related to Obama & The Dream of Socialist Hedge Funds

Tags: Hedge Fund, Hedge Funds, Obama, Barack Obama, Socialist hedge funds, socialism, alternative investments, private equity, real estate, investing, investments

Brazilian Hedge Fund Performance & Assets

Brazilian Hedge Fund Performance


Brazilian Hedge Fund Performance & AssetsI spent a month working in Sao Paulo last year and found that there are over 300 hedge fund managers based in the city and over 400 within Brazil as a whole. This group of managers controls over $150B in assets and in my experience in meeting with them they are just getting started. Below is an article on hedge funds in Brazil and their recent performance, this is being added to our Hedge Fund Guide to Brazil which is part of our large set of Geographical Hedge Fund Guides.

Brazilian hedge funds that survived the Bovespa stock index’s record tumble last year by loading up on debt are missing out on a 2009 rally.

All four classes of Brazilian hedge funds, known as multimercados, had a weighted return of less than 5 percent through April 28, according to the National Association of Investment Banks, or Anbid. The Bovespa rose 22 percent in the year through April 28 and 35 percent through today.

The Bovespa climbed above 50,000 yesterday for the first time since September on speculation falling interest rates and a rebound in demand for the country’s commodity exports will bolster economic growth. Brazilian hedge funds hold “a lot” of bonds, accounting for as much as 80 percent of their assets in many cases, according to Francisco Meirelles de Andrade, who manages 460 million reais ($215 million) at Nest Investimentos Ltda. in Sao Paulo.

“A lot of multimercados missed the boat,” said Jacopo Valentino, who oversees $2 billion in Latin American stocks at BNP Paribas Asset Management in Sao Paulo. source
For more information on hedge funds in Brazil please see our Hedge Fund Guide to Brazil.

Related to Brazilian Hedge Fund Performance & Assets

Tags: Brazilian Hedge Fund Performance, Brazilian Hedge Fund Assets, Brazil Hedge Fund, Hedge Funds in Sao Paulo, Sao Paolo Hedge fund

Hedge Fund Regulations in France

Hedge Fund Regulations in France


This article is being published as part of our Hedge Fund Guide to France which is part of our Geographical Hedge Fund Guide Series. Similar to just about every other part of the world, France is looking to increase the regulation and registration requirements for hedge fund managers. Here is a FT article excerpt on this:

France pressed its European Union partners on Tuesday to impose strict rules on hedge funds, in spite of Swedish warnings that even the tightest regulation would be no guarantee against a repeat of the current financial turmoil.

Christine Lagarde, France’s finance minister, said EU governments should insist on much tougher rules for hedge funds and other investment vehicles than those proposed last week by the European Commission. source

For more information and resources on hedge fund regulation, compliance and fraud cases please see our Hedge Fund Regulation Corner.

Related to Hedge Fund Regulations in France

Tags: French Hedge Funds, Hedge Fund Regulations in France, French Hedge Fund, France Hedge Fund Industry

Hedge Fund Compliance and Registration Rules

Hedge Fund Compliance and Registration


Below is a short video on hedge fund regulation, again this is related to the Chrysler bankruptcy. The definition provided by Thom Hartmann for a hedge fund is a group which is paid to gamble on investments...extreme:



For more information and resources on hedge fund regulation, compliance and fraud cases please see our Hedge Fund Regulation Corner.

Related to Hedge Fund Compliance and Registration Rules

Tags: Hedge Fund Compliance, Hedge Fund Registration, Registration of hedge funds, Hedge Funds Compliance, hedge fund, hedge funds

Family Office Directory Analysis | Database of Contact Details

Family Office Directory


How to choose a directory of family offices:

When selecting a directory or database of family offices to purchase there are 4 points to consider or investigate before making a purchase. By following these tips you will avoid purchasing something built for a different audience, working with information that is largely outdated or receiving data which has not been thoroughly prepared for commercial use with Excel or common CRP systems.

Top 4 Tips for Family Office Directory Selection

1. Length: Many family office directories come with 400 to 1,500 total contacts. In the last year how many firms has your team had time to effectively reach out to? 400? 800? Do you only speak with family offices while marketing your products? While it may be nice to obtain a directory of 1,000+ family offices make sure you don’t pay too much for a database built for a Fortune 500 company instead of a small team of 3-5 marketing and relationship development professionals. Often times just 300-900 contacts may be more than enough to expand your firm’s reach within this industry

2. Statistics Matter
: Ask the owner of the family office directory for the percentage of contacts which come with email addresses AND phone numbers. Many databases have poor data quality and only 60-70% of their contacts even list a single email address for the firm. Look for 80-90%+ of listings to have both an email address and phone number for each firm.

3. Price < $1,000
: Hiring professionals to efficiently use a database of family office contacts can be expensive; don’t spend more than $1,000 on your directory of family offices. It does take hundreds of hours to build a great product within this space but any firm selling such a product could make you a deal and sell a version of the database to you for $700-$900.

4. Check the Source
: Who is providing the database of family offices? Is it a firm which naturally speaks with family offices day-to-day? Can the professionals behind the product provide advice on how to approach family offices and HNW wealth management firms? The quality of the organization behind the product can often give you clues as to how valuable their product actually is. A quick example: The Family Offices Group is a family office networking association of 5,000 plus professionals. Due to their day-to-day contact with family offices and the firm’s history in raising assets from family office investors they know how to create a valuable directory of contact details on firms in the industry.

- Adriana

Adriana Albuquerque is the Managing Director of the Family Offices Group and responsible for developing the associated directory of family offices. To learn more please see FamilyOfficesDatabase.com.

Related to Family Office Directory Analysis | Database of Contact Details

  1. Family Office Directory
  2. Hedge Fund Marketing Tools
  3. 5 Unique Hedge Fund Marketing Tactics (1 of 5)
  4. 5 Unique Hedge Fund Marketing Tactics (2 of 5)
  5. Family Office Database
  6. Marketing to Institutional Investors
  7. Hedge Fund Pitch Book Marketing Materials
  8. List of Family Offices
Tags: Family Office Directory, family offices directory, directories of family offices, directory of family offices, family office, family offices

New Hedge Funds

New Hedge Funds


New Hedge FundsAs part of our ongoing effort to expand our Hedge Fund Startup Guide please find below a short article excerpt on new hedge funds coming out this year:

Recessions, it is said, are great times to start new businesses. It seems that’s as true for hedge funds as it is for widget manufacturers or high-tech start-ups.

With banking lay-offs and defections at an all-time high, money managers are seeking greener pastures by going it alone. In most cases, they are happy to take a significant decrease in pay for more autonomy. For while it’s true that the hedge fund industry is constantly abounding with new start-ups and the next wannabe George Soros or James Chanos, this time round even those who are accustomed to running billions of big banks’ funds are beginning with as little as a few million dollars.

Take Hari Kumar, a former partner at $11 billion TPG-Axon Capital, a hedge fund giant which he helped found with three other fellow ex-Goldman Sachs prop traders. Along with Julian Smith, also a TPG-Axon employee, Kumar is now setting up a much more scaled-down Singapore-based fund called LionRock Capital. Rather than have to answer to today’s swelling majority of nervous investors however, Kumar has chosen initially just to manage $75 million of capital provided by him and his partners, according to AsiaHedge, a hedge fund industry publication. source

To view additional articles and resources on hedge fund startups please see our Hedge Fund Startup Tools.

Related to New Hedge Funds

  1. Top 5 Tips for Starting a Hedge Fund (Part 1 of 2)
  2. Top 5 Tips for Starting a Hedge Fund (Part 2 of 2)
  3. Hedge Fund Business Plan | Plans For Growth
  4. Raising Capital With Tenacity
  5. Hedge Fund Marketing Tools
  6. Hedge Fund Seeding
  7. Setup a Hedge Fund
  8. Hedge Fund Formation | Tips on Forming a Hedge Fund
  9. CHA Designation | Benefits to Hedge Fund Startups
Tags: New Hedge Funds, New Hedge Fund, Hedge Fund, Hedge Funds, Alternative Investments, equity, investments

Nirvana Solutions & Saratoga Prime Services

Nirvana Solutions & Saratoga Prime Services


Nirvana Solutions, provider of Nirvana(TM), a real-time portfolio management system for multi-prime hedge funds, prime brokers, and fund administrators, today announced that Saratoga Prime Services has selected Nirvana(TM) to provide a multi-prime technology solution to its hedge fund clients.


Saratoga Prime is the latest of several recent mini-prime client wins for Nirvana Solutions as hedge fund managers and the prime brokers that service them are increasingly demanding more advanced technology solutions that can offer real-time transparency in a multi-prime environment.


"We are delighted to work with Saratoga Prime to offer its hedge fund clients our real-time portfolio management system, Nirvana(TM)," said Steve Lewczyk, partner and co-founder at Nirvana Solutions. "The dislocation of the market and its impact on hedge funds has led to a complete structural overhaul of our industry. This is particularly true for prime brokerage where the leading primes have retreated from the sub-billion dollar prime services segment. The mini-primes are now rushing to fill this services vacuum. Interestingly, at the same time, we are also seeing that hedge funds' requirements have become much more demanding. Real-time portfolio management systems that can offer execution-by-execution views of critical data such as P&L and Risk in a multi-prime and outsourced environment are now considered a pre-requisite. Saratoga Prime has put themselves very much at the forefront of these trends."


Said Lance Baraker, managing director, Saratoga Prime Services, "The downfall of many financial services firms in 2008 has permanently altered the landscape of the prime brokerage industry. No longer can a $500 million hedge fund be primed with a single custodian. Teaming up with Nirvana has allowed Saratoga Prime to offer real-time reporting that is fully integrated with our tri-custodian model to offer a multi-asset, multi-currency and multi-exchange solution."


Added William Katts, managing member of Saratoga Prime Services, "There is a dire need for transparency in today's volatile market, and monitoring risk in real-time is of the utmost importance. Our proprietary risk tools and the Nirvana platform provide our clients with an all-encompassing real-time risk management solution that is unparalleled in our industry."


About Nirvana Solutions (www.nirvanasolutions.com):

Founded in 2006, Nirvana Solutions is a San Francisco based software company that provides real-time portfolio management systems to multi-prime hedge funds, prime brokers, and fund administrators. Nirvana(TM) is the hedge fund industry's first portfolio management system built around the Financial Information Exchange (FIX) protocol. The ability to dynamically accept FIX messages, combined with the aggregation of multi-prime data, ensures true real-time views of critical measures such as P&L and Risk. Nirvana's ability to offer real-time transparency is complemented by a full suite of on-demand and historical reporting. The Nirvana solution is made available in an easy-to-deploy Software as a Service (SaaS) model and can be implemented in a modular or complete fashion.

More on Saratoga Prime Services may be found at www.saratogaprime.com


Related to Nirvana Solutions & Saratoga Prime Services

Tags: Nirvana Solutions, Saratoga Prime Brokerage, Lance Barker, William Katts, Mini Prime Brokerage, Small Prime Brokerage Firms, hedge fund, hedge funds

Additional Hints of Hedge Funds Regulations to Come

Hedge Funds Regulations


Here is another article by Bloomberg providing a good collection of recent clues seen in the media as to how the US will be regulating hedge funds:

The U.S. Securities and Exchange Commission should be given authority to regulate what hedge funds can buy and how much money they can borrow to maximize bets because registration falls short of what’s needed to police the $1.33 trillion industry, Chairman Mary Schapiro said.

“It’s probably not enough just to register hedge funds” with the SEC, Schapiro said in an interview on Bloomberg Television’s “Political Capital with Al Hunt,” airing this weekend. “It may well be necessary to put in place particular kinds of rules.” source

Here is a related quote from Dealbreaker:

We would point out to the SEC that hedge funds had little to do with the present crisis, and that, in fact, those firms dying on the vine are the same firms that endured the greatest level of regulation prior to imploding source


For additional hedge fund regulation and compliance details please see our Hedge Fund Regulation Corner.

Related to Additional Hints of Hedge Funds Regulations to Come

Tags: Hedge Funds Regulation, Hedge Fund Regulations, Regulation of Hedge Fund Managers

Top Hedge Fund Video News Clips

Top Hedge Fund Video News Clips

Here is a short video news update. If you are viewing this via our daily hedge fund newsletter please click here to view the embedded video now.



View over 100 free videos within our Hedge Fund Video Library

Related to Top Hedge Fund Video News Clips

Tags: Hedge Fund Video News, Top Hedge Fund Video News Clips, hedge fund news stories, news on hedge fund managers

Obama vs. Hedge Funds | Blame Game

Obama vs. Hedge Funds


Obama vs. Hedge Funds | Blame GameBelow is a follow up article excerpt on the video from the last week where Obama points to hedge funds as a sore point within the Chrysler negotiations.
I thought this Washington Post article on the Chrysler creditors who wouldn't take the administration's deal -- and thus tipped the whole jumbled apparatus into bankruptcy court -- was pretty strange. The negotiations were complicated, in part because it's hard to make an apples-to-apples comparison between what the UAW will get, what Fiat will get, what Canada will get, and what the hedge funds were offered. But instead of trying to sort out the details -- I recommend the Treasury's fact sheet as a decent place to start doing that -- the Post mostly speculates about how smart it was for Obama to start attacking the hedge funds: source

Related to Obama vs. Hedge Funds | Blame Game

Tags: Barack Obama, Obama and hedge funds, Barack Obama and laws on hedge fund managers, hedge fund comments

Chrysler Bankruptcy Reorganization Terms & News

Chrysler Bankruptcy

Chrysler Bankruptcy Re-organization

Here is a short video of Obama speaking about the Chrysler Bankruptcy and how they will be working with Fiat to re-structure the company. Hedge funds were slammed for holding out for better terms and contributing to the bankruptcy of Chrysler. It seems odd to slam hedge funds for poor returns and then slam them again for standing up for their investors and trying to get more than 30 cents to the dollar on their loans. Another interesting quote from the video "this bankruptcy is not a sign of weakness." If you are reading this article via our daily hedge fund newsletter please click here to view the embedded video below.



Here is a second video on "the hedge fund hold outs"



More video content on this story:



View over 100 free videos within our Hedge Fund Video Library

Related to Chrysler Bankruptcy Reorganization Terms & News

Tags: Chrysler Bankruptcy Reorganization Terms, Chrysler Bankruptcy Reorganization, Chrysler Bankruptcy, Chrysler Financial Returns, (DCX.BA)

5 Unique Hedge Fund Marketing Tactics (2 of 5)

Marketing Tactics

5 Unique Hedge Fund Marketing Tactics (2 of 5)


This is part 2 of 5 within a series on unique hedge fund marketing tactics that managers should investigate further while working to raise capital for their funds. Before taking any of these actions please consult with your compliance and legal counsel for confirmation that you are able to use these methods to market your specific fund.

Educational Marketing - One of the most effective ways you can market your hedge fund is by being 4x more educational and easy to understand than your competition. I wrote here in my blog last year that a recent survey showed that over 78% of institutional investors will not invest in something which they cannot understand, I would imagine that for HNW investors this figure is even higher.

While some managers purposely position their fund to appear "black box" and top secret you could market your fund as being more open, transparent and simple in how you approach explaining your investment process. This does not meant that you ignore advanced methods or models of trading and managing portfolios, but it would require more of a 10,000 foot view and explanation of your investment process instead of the 500 foot views that I often see. The trick in doing this right is balancing providing enough detail and real meat that an institutional investor or consultant will gain some granularity while you don't completely overwhelming HNW investors or wealth managers who may be less versed in common hedge fund strategies of portfolio management techniques.

Here is a list of 4 additional ways you may market your hedge fund in a more educational or simple way:
  1. PowerPoint - Dedicate 20% of your PowerPoint presentation to educational content. Asterisk all industry terms and note that definitions are provided within the back of the presentation. Explain your investment process so that anyone could understand, at least on a high level how your fund operates. Start with your team, high level investment process and how that all comes together before digging into trading examples or risk management tools.
  2. Folder - Many managers use a folder of marketing materials while meeting with clients. This often includes a one pager, PowerPoint presentation, and a recent quarterly market outlook newsletter written by the PM. It is wise to always include some additional reading within the folder as well. Provide 2-3 white papers written by experts outside of your firm that speak to the trends related to the assets your firm invests in or strategy your firm employs.
  3. Speaking & Writing - This also came up within the last post in this series on public relations but I would highly recommend writing and speaking every week to help build a presence, brand and network within the industry. Speaking at wealth management conferences and HNW related events can be highly effective.
  4. Wealth Management & Financial Planners - One of the most ignored sources of capital for hedge fund managers are small to medium sized wealth management firms and financial planning groups that serve HNW professionals from time to time but don't manage $1B+ in total assets. Many of these groups work as part of a broker-dealer network or RIA and they may only meet in person with 5-10 hedge funds in any on year vs. larger institutions which may meet with several each week. These relationships take a long time to build into effective sources of capital but I have found that if you approach them in a more educational fashion than your institutional leads they can pay off as very sticky long-term accounts.
This was Part 2 of our 5 Part series called "Unique Hedge Fund Marketing Techniques". To view part 1 of this series on public relations for hedge funds please click here.


Also check out our Hedge Fund Marketing & Sales Guide.

Related to5 Unique Hedge Fund Marketing Tactics (2 of 5)

Tags: Hedge Fund Marketing, Hedge Fund Marketing Tactics, Advice on Capital Raising for hedge fund managers, how to raise capital from wealth management firms