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Raising Capital With Tenacity

Raising Capital

Raising Capital With Tenacity

Raising CapitalWhy do most salespeople fail in hedge fund sales? Here's one take:
  • 44% of all salespeople quit trying after the first call
  • 24% quit after the second call
  • 14% quit after the third call
  • 12% quit trying to sell their prospect after the fourth call*

This means 94% of salespeople quit before the fifth phone call while 60% of all sales are made after the fourth call. This means that the overwhelming majority of hedge fund salespeople probably don't even give themselves a shot at selling their products.

*Data from Herbert True, a marketing researcher at Notre Dame University

Mid-day Update: Funny story, I wrote this post at 6AM this morning. I just got back from lunch and caught a call back from a financial advisor I have emailed once and left 5 voicemails for over the past 6 months. I had heard nothing and now he is interested in investing in one of our products. Tenacity paid off this time around.

Interested in hedge fund marketing? Read dozens of more hedge fund marketing & sales articles along with details on third party marketing within the Hedge Fund Marketing Guide.

- Richard

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1 comment:

Michael N. Brette,J.D. said...

Raising capital has never been easy. That is why most companies never get funded. They think if they have a slick business plan investors will throw money at them. I have raise capital in 30 days and some times it takes 12 months. You really need to stick with it. Good advise.

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