Third Party Marketer Definition
I often get questions from hedge fund startups and career-seeking professionals on what a third party marketer is, and how their businesses operate. Today I was reading through the Preqin Hedge Fund Investor Review book and found this definition which may be helpful:
Third party marketers provide consulting services to hedge fund managers who need assistance from experienced marketing professionals. These third party marketing firms, also known as third party distributors, will employ seasoned marketing and sales professionals who look to raise assets for hedge funds through their relationships with investor channels. This will include groups such as institutional investors, brokers, financial advisors and high-net-worth individuals.