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Institutional Hedge Fund Marketing

Institutional Hedge Fund Marketing

Institutional Hedge Fund Marketing

Institutional Hedge Fund MarketingA recent Preqin survey provided some great insight into what is important in marketing hedge fund managers to institutional investors. They surveyed over 1,000 institutional investors and found that the following factors were the most important for determining which hedge fund managers to invest in, with the last 3 points barely having any impact on the decision.
  1. Performance Record
  2. Risk Management
  3. Quality of Personnel
  4. Source of Returns
  5. Fees
  6. Firm Reputation
  7. Client Service
What is interesting about this list from a third party marketing or hedge fund marketing perspective is that points 2, 3 and 4 can be improved over a year or two by working on a firm’s investment process, team and risk management procedures. By taking an institutional best practices risk management approach, working with the right vendors, hiring the right professionals and ensuring that your investment process is repeatable and is producing the returns you boast you can increase your chances of winning new institutional hedge fund mandates. I think this is fascinating and this type of deep insight should be another layer of insight that third party marketer can provide to hedge fund clients.

- Richard

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