Single Focus

It seems in my studies at school and work along with lessons from personal experiences that having a single focus is one of the secrets of being successful. In branding focussing on standing for one thing is what gives you power. In Investment Marketing & Sales being known as an expert in one niche area is usually the description of successful third party marketers. In sports most athletes must specialize in one sport to make to the olympics or play professionally. While some claim that balance in everything is the healthiest route to take, it seems that having a single defined focus is one of the most important steps you can take towards being excellent.

- Richard

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