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Influencing the Influential

I am playing around with different thesis topics for this winter when I need to have mine approved. I've thought of conducting research on influence in investment marketing and sales, the psychology of influence and persusion in business, choosing one of Cialdini's methods of influence, or studying Influencing the influential. I think influencing the influential might be the most interesting. It would allow me to study how one can influence people that are CEOs, CIOs, or HNW individuals who have power positions in their day jobs. I came to this idea after realizing that I don't care about influencing 4,000,000 people. I just want to influence the 40,000 that make the decisions in the investment industry.

- Richard

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