Laws of Branding

22 Immutable Laws of Branding

I just finished reviewing the 22 Immutable laws of Branding. It's a great book written by Al Ries and Laura Ries. If you are going to own one book on branding this might be the one you should invest $4 on through Amazon. The most important lesson stressed over and over throughout the book is that most brands have diverged from their initial focus and diluted their value. The authors are certain that the power of a brand is inversely related to the scope of its product or service offerings. An inch wide and a mile deep is their mantra, and in my experience it rings true.

- Richard

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