Third Party Marketing
Why Use a Third Party Marketing Firm?
Question: Why should our hedge fund startup consider hiring a third party marketing professional over growing our own marketing skills internally.
Answer: While growing your own knowledge and skills relating to hedge fund marketing and sales is always important there are many reasons to consider employing a third party marketing firm. Below is an explanation from the Preqin Hedge Fund Investor Guide.
“Hedge fund managers primarily hire third party marketers as the hedge fund manager specializes in managing the investment portfolio, not creating relationships with investors and increasing assets under management. Some managers can employ more than one third party marketer at any one point in time, and can hire specific firms to focus on specific geographic regions or investor groups.”