Preqin Investor Review
Preqin Global Hedge Fund Investor Review
Preqin is a firm which offers institutional quality investor databases to hedge fund managers, third party marketers and capital introduction groups around the world. They have both book-based and online products - most of which contain statistics on the niches within the industry, full contact details and insight as to how one could do business that fund or company. Preqin supports this website and I know several firms which use Preqin products. I have also referred many hedge fund managers to them over the last few months.
In February I was shipped the 2010 edition of the Preqin Global Hedge Fund Investor Review book from Amy Bensted, my contact at Preqin. You may find this product on the Preqin website here.
In short this book saves you time. For example, if you run a hedge fund and you are starting to approach $100M in assets and you are based in London you could use this book to contact institutional investors in your area. This book is unique as it provides geographically focused hedge fund investor profiles, while most other resources in the industry provide investor channel specific contact details and data. These profiles include
- Names
- Addresses
- Email addresses
- Phone numbers
- Strategy preferences
- and probably most importantly a 1-2 paragraph description of when they started investing in hedge funds and what they invest in.
Here is how Preqin describes the resource:
In this year’s Review we have included profiles and analysis for the most important 1,000 investors from around the world, all split into separate regions and countries for ease of use. We have also included analysis and listings of investors with a preference for the 10 most important fund strategies.I do believe you can get probably obtain 50% of this same information through networking, but it takes months of gathering small pieces of information from a variety of sources to do so. I get at least 3-4 emails every day from professionals who need a third party marketing contact, list of family offices or ideas on which fund of hedge funds to approach. I like how most people am happy to help as I can, but few people have time to provide you with the in-depth profiles of prospects as they are provided within this resource from Preqin.
Disclosure: While this is not a paid product review, I was sent a free copy of this book for our review on this blog.
Related to Preqin Global Hedge Fund Investor Review
- Hedge Fund Marketing Tools
- Marketing to Institutional Investors
- Hedge Fund Public Relations
- Hedge Fund Seed Capital
- Marketing Hedge Funds to Financial Advisors
- Hedge Fund Media Exposure
- Hedge Fund Advertising & Marketing Restrictions | Ideas
- Hedge Fund Marketing Plan
- Raising New Hedge Fund Capital During the Crisis
- Hedge Fund Marketing in 2009
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