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Investment Marketing

Investment Marketing Hurdles for Hedge Funds

investment marketingI just read an interesting article on AllAboutAlpha discussing the challenges today in marketing hedge funds to new potential investors. Within the piece AAA discusses how the US has one of the most restrictive regulatory regimes in the world when it comes to the hedge fund industry. The countries of Australia, Canada, Japan and China are all less restrictive.

Here's a short excerpt from the article:

An article in this month’s Journal of Financial Transformation illustrates why this is. The piece, titled "Hedge fund marketing in an era of regulatory uncertainty” covers many of the issues faced by those trying to raise money in the US. It’s a great update on the ebb and flow of SEC edicts over the past year and was co-authored by hedge fund personality James Hedges. Here’s some of what Hedges suggests:
  • Avoid speaking to the media about your funds - even if you’re not actively selling, but just “conditioning the market”.
  • Avoid “print, radio and television advertisements or solicitations regarding funding or investment matters”.
  • When giving presentations, “address the risks associated with hedge funds in general as well as the specific risks associated with the hedge fund being offered.”
  • When your fund has a great year, make sure you “disclose the reasons for extraordinary performance…”
  • No “mass mailings” except to “individual investors, or a discrete group of accredited investors”.
Click here to read the full article.

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