I have heard some great success stories from those who have learned to use radio and television advertising to gain the respects of some very large clients.
Radio Business Plan
Radio Station Business Plan Approach
Last week I was invited to do a radio show for a small station in Florida. This station has about 17,000 listeners and they need someone to record a weekly financial report for the average investor. Luckily I will get some air time and be able to refer people to my website for free in exchange for developing this content but I am still moving up the learning curve on what I should talk about and how I can really quickly engage the audience. So far I have learned that each radio spot has to be
- Instantly Engaging
- Highest Quality Possible
I don't want to report numbers (too boring), and I can't give financial advice really. I might focus on investor education. Teach people what a hedge fund is, what major trends are growing in the industry, and what major movements impact the market.
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