TradeStation Buy-Side Institutional Program

TradeStation’s NYSE Floor Operation Implements Buy-Side Institutional Program

Service Focuses on Floor Broker Parity and Transaction Pricing

New York, NY, September 28, 2010 – TradeStation Securities, Inc. (Member NYSE, FINRA, NFA and SIPC), through its TradeStation Prime Services division, recently launched its NYSE Floor operation, including its outsourced trading desk, to help meet the growing demand of hedge funds and other institutional clients who seek to enhance their transaction pricing while providing additional liquidity. The NYSE trading floor features a parity based model when allocating executions allowing market participants to operate a diverse strategy mix including both classic institutional order flow and higher frequency models.

As described by NYSE Euronext on its website, “The NYSE is the only market to offer both high-tech automation for low latency and complete anonymity along with high-touch participation by market professionals to provide orderly opens and closes, lower volatility, deeper liquidity and price improvement opportunities throughout the trading day. This unique combination provides customers with the highest levels of market quality and competitiveness...Brokers on the NYSE Trading Floor leverage their physical point-of sale-presence with information technologies and order management tools to offer customers the benefits of flexibility, judgment, automation and anonymity with minimal market impact.”

As a self-clearing, agency-only broker-dealer now with NYSE Floor capabilities, TradeStation can leverage this technology and its membership by offering, through their Floor Brokers, access to the NYSE Floor along with over 40 pools of liquidity away from NYSE. Active traders, including spread traders and derivatives traders can also integrate their trading strategies into algorithms that Floor Brokers access from their Hand Held Devices that are engineered specifically for the NYSE parity based model.

For additional information about TradeStation Prime Services, please visit:

About TradeStation Prime Services, a division of TradeStation Securities, Inc.

     TradeStation Prime Services, a division of TradeStation Securities, Inc., was founded to serve the needs of start-up to mid-sized hedge funds, registered investment advisers, professional traders and asset managers who need quality prime brokerage services, including execution and clearance, securities lending, capital introduction, and “incubation” services.  Clients are offered electronic trading and decision-support platforms, including TradeStation, to analyze their trading strategies and automate or manually place their orders, and may avail themselves of the firm’s NYSE floor membership, which allows it to execute trades on behalf of clients on the NYSE floor as well as in other market centers from its NYSE floor booth/outsourced trading desk.  TradeStation Prime Services is located at 400 Madison Avenue, New York, New York.

     TradeStation Securities, Inc. (Member NYSE, FINRA, NFA and SIPC) is a licensed, self-clearing securities broker-dealer and a registered omnibus-clearing futures commission merchant, and has memberships or similar approved status (as well as direct connectivity for both market data and order execution) with BATS Z-Exchange, Boston Options Exchange,Chicago Board Options Exchange, Chicago Stock Exchange, EDGA Exchange, EDGX Exchange, International Securities Exchange, NASDAQ OMX BX, NASDAQ OMX PHLX, The NASDAQ Stock Market, NYSE Arca and NYSE Amex.  For futures accounts, TradeStation connects directly (for both market data and order execution) with the CME Group, Eurex Group and ICE Group (U.S. and Europe) exchanges. TradeStation is a clearance member with DTCC and OCC for equities and options, serves its futures accounts on an omnibus clearance basis, and also introduces institutional equities accounts to J. P. Morgan Clearing Corp., as clearance agent.  TradeStation Securities has offices in South Florida, New York, Chicago and Dallas, and an affiliated introducing broker (TradeStation Europe Limited) in London.

About TradeStation Group, Inc.

     TradeStation Group, Inc. (NASDAQ GS: TRAD), through its principal operating subsidiary, TradeStation Securities, Inc., offers the TradeStation platform to the active trader and certain institutional trader markets. TradeStation is an electronic trading platform that offers state-of-the-art electronic order execution and enables clients to design, test, optimize, monitor and automate their own custom Equities, Options, Futures and Forex trading strategies.  TradeStation Group’s other operating subsidiaries are TradeStation Technologies, Inc. and TradeStation Europe Limited.

Nature of this Announcement 

This announcement is made on a limited basis through hedge fund and other institutional trader
websites and similar media for promotional/marketing purposes, to educate potential customers
of TradeStation Prime Services about its product and service offerings, and is not intended to be
an investor relations or public disclosure document for TradeStation’s publicly-traded holding
company (TradeStation Group, Inc.).

Related to: TradeStation Buy-Side Institutional Program

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