Internet Real Estate

Internet Real Estate

Internet Marketing - Online Real Estate

Many businesses currently underestimate the value of internet real estate. Developing a strong multi-faceted approach to creating a presence on the internet for your company or yourself can help initiate partnerships, bring in new customers, spread your reputation as an expert, and help land speaking and writing engagements. I have been working with over 400 investment companies over the past 8 months in my third party marketing role and I have only seen 4 of these taking any type of an active approach to building a real sticky and widespread effort to control the common search terms and web domains of their business. The barriers to entry can be large when you are facing someone who has already committed 2-3 years in building their websites, the early you begin the better.

The ways that companies or persons can promote themselves online can include:

  • Blogs
  • Podcasts
  • RSS feeds
  • Landing Pages (leading into the main website)
  • Adwords
  • Online Article publication
  • Emails Newsletters or Ezines
  • Polls
  • Surveys
  • Purchasing popular domains such as BusinessBlog.com
  • Purchasing popular business websites such as Investopedia.com (Forbes just purchased this website)
  • Industry news Website
The key is to provide value first in each of these areas so you are seen in the light of being an expert. What are you doing to create this online presence? I could be wrong but the answer is probably "not nearly enough."

Some of my current web projects include:

- Richard

Permanent Link: Internet Real Estate
Tags: investments, domains, blogging, blogs, finance, investment, investors, investing, finance, websites, hedge fund, hedge funds, mutual funds, etfs, internet real estate, online real estate

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