Writing towards Career (Sales) Success

Writing for Sales Success

Writing Tips for Sales Success

One of the best books I have read is The Little Red Book of Selling by Jeffrey Gitomer. In this book Gitomer tells the story about how he started writing about sales when he was 42 years old. Now in his 50s he is a best selling author and millionaire and he attributes all of this to his writing. He has committed himself to sitting down and writing 8 pages every single day.

Now instead of cold calling 35 people a day he has 50 qualified prospects calling him every day with offers to have him come speak or train their teams. He gives this secret of success away freely because he knows that few people have the drive and discipline it takes to write 8 pages a day about anything. Most people would rather watch a few hours of t.v. or drink beer and watch baseballs games. That is great and probably more relaxing for some people, but for those who do enjoy writing and sharing the knowledge they have gained writing can make more of a difference in your sales career than anything else.

My first attempt at writing a book was Rainmaker, a 300 page book on sales, game theory and negotiation. Now I see as being too long and covering too broad of topics but writing the book taught me a lot about the process and improved my writing skills in general. What found through my own hard work is that once you do get into the 7-10 page/day habit you really start to build quality content quickly. You can turn 70 single spaced pages of well written text into a full 150-175 page book. My advice to anyone who wants to write their first book is

1. Start today
2. Write 7-10 pages a day on anything
3. Choose a very specific topic for your book
4. Write first edit later
5. Use pictures and quotes
   
6. Find 2 people to edit each chapter of the book for you once it is completed
7. Play around with Lulu.com's self book publishing programs
8. Keep track of your references as you go
9. If you self-publish pay the $25 for the Microsoft Word program that will format your book for you
10. Email me with any questions and I will save you some time along the way
    

I hope to write one book every two years for the next 5 years. If you would like to write a book but don't know where to start than send me a quick email and I will point in the right direction. I could use a few more friends with a similar sales/writing passion.

- Richard

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Tags: Writing for Sales, Writing to sell, Selling by Writing, Blogging for Sales, Selling Through Blogging, How to Write for Sales, Selling & Writing