Raise More Capital With Your Investor Avatar
It is critical that your capital raising efforts and marketing materials are crafted to speak directly and powerfully to a single type of investor. If your investment fund is ideal for wealth management firms to invest in than it is important that your PowerPoint presentation, newsletters, conference calls, and educational marketing materials must be customized for that marketplace. If you haven't already, check out my video on persuasive writing for capital raising and why it is so important here: http://richard-wilson.blogspot.com/2010/01/why-bad-copywriting-can-kill-your.html
Investors want you to have a well defined avatar in mind while raising capital because you waste less of their time when you do. By being exclusively focused on one or two types of investors you will ensure that you have considered their needs, challenges, and other choices in the marketplace.
Take a few minutes right now and think about which 1-2 types of investors you are focusing on primarily. Now think about what is absolutely unique about that investor, what is their history in investing in your type of investment fund?
What risks are they considering while looking to invest in your fund?
Why would they not invest?
How educated are they about your type of fund and asset class?
Thinking about these questions as a team can help upgrade your marketing materials and approach to capital raising. This is something that we cover in-depth at our full day live workshops that we hold several times a year.
Hope to see you at one of these workshops in person soon, take care.